There are several models for using YouTube. One of them is to use it as a substitute for television and media outlets. This is where the number of views, subscriptions, and reach becomes important.
Another model is to harness YouTube as an archival source that is open to the public. This is one of the crucial elements of a platform that is easily accessible and, importantly, searchable. Such a platform becomes a repository for many informal academic discussions and interactions.
The archive model is an important category, especially if there is no need to generate revenue from the content deposited on the platform. A crucial aspect is that it can be accessed across the world and, in that sense, represents truly open-access content without paywalls, publication charges or subscriptions. Therefore, I am glad to see that many Indian academic programs, including NPTEL, ICTS, Science Activity Center/Media Center at IISER-Pune and many others are utilizing platforms such as YouTube to post their lectures and talks. Also, many individual academics in India are gradually using YouTube to discuss their work, in the context of research, teaching and entrepreneurship.
This development is slowly turning out to be an invaluable resource that can reach a large audience. Although YouTube is one of the most well-known platforms, many other platforms in the context of social media can also be tapped to spread knowledge. Given their reach and simplicity of use, both for creators and users, these tools become important in a vast country such as India.
As audio-visual public platforms join hands with artificial intelligence tools, they can positively (hopefully) affect how people, especially students, consume educational content. Going forward, I anticipate language translation through direct dubbing to be a game-changer. It could attract many new viewers who have been hesitant to watch technical content simply because it was in a foreign language. Of course, on these platforms, the noise is equally high compared to the signal, and therefore, curating good, targeted resources will be vital. Also, these platforms cannot be treated as a substitute for formal education, but as an extension or complementary source for research and education.
Interesting times ahead.
VISMAYA - History & Philosophy of Science 